What Is and How To Use a Stylescape
The best way to have a visual guide on what you are creating & also client validation made easy
This concept is something I’ve been hearing about the past couple years but I never understood it completely, was a mood board but on steroids? Is something weird between a benchmark and a mood board? How do people use this and why do I need to implement this on my everyday work? Well, those questions where answered and now I want to explain what a Stylescape is and why you need to start using this “technique” which you are creating a logo, branding, website, basically everything that involves design.
A Stylescape “are the collection of highly curated images, designs, type, textures, and colors that help defined visual direction, but more importantly, will get you buy-in from your client before you design anything.”
-Chris Do, Blind CEO
So, what you are creating here is not just a normal mood board, it’s the visual guide to the company, the compass of what the visual design is and where you will go on the design process, it might be web design or logo or anything else.
Now you might be asking, “Why do I need to implement this if I already have a mood board that works for me?”, and there is no correct answer for that, you as…
